Traditionally, when people imagine surfing hot spots, Jamaica isn't exactly the first thing that comes to mind. SoCal? Sure. The Gold Coast? Why not. But Jamaica? Not so much. But that perception is slowly, but surely, beginning to change.
Led in recent years by efforts by outside groups–most notably the Gudauskas Brothers' Positive Vibe Warriors organization–a fledgling surf culture is beginning to grow in the Caribbean nation, which is appropriate given the abundance of beautiful breaks the island plays home to.
Surfer Magazine decided to document how surfing has taken roots in the island in recent years in its edit "Feel the Rhythm" by following around Ivah Wilmot and Shama Beckford–two local figureheads in the community who are leading the charge for the island's growing surf community. Give it a watch, and start planning your next surf trip to the Land of Wood and Water.