Gigi Ruf’s riding never ceases to amaze. His creativity, as well as his ability to read and ride natural terrain is always impressive. Long ago, he stepped into the ranks of an elite league that includes riders like Terje, Nicholas Mueller, and Kevin Jones. His full part from Nike’s Never Not is testament to this. If you’re into critiquing style, it’s tough to find fault with Gigi’s riding—especially with tricks like the no grab backside 180 he throws down at 2:30. Pure style . . .