Jackson Hole Snowboarder Magazine has always done it real big. For the past seven years publisher Jesse Brown, art director Kristen Joy and advertising salesman Michael “Fudge” Bills have put together a high-quality glossy shred ’zine dedicated to showcasing Jackson Hole snowboard culture. To celebrate the annual publication, the three founders have always thrown an issue release party that brings together all the people in Jackson who love to ride. The result has been one of the rowdiest, most fun events of the winter in the Tetons. Past musical artists who have played the party include The Beatnuts, Brother Ali and even Justin Timberlake.
Photo by Tristan Greszko.
On Saturday at the Million Dollar Cowboy Bar, Alabama rapper Yelawolf, who is signed to Eminem’s Shady Records, performed with DJ Craze for the magazine’s seventh issue release party. Underground rapper El Gant opened the party that may be the last one ever, as the magazine is set to shutter after this issue.
“It's the last issue because I'm going to give New York City a try after this winter and I just can't run it from there,” publisher Jesse Brown said. “We are still trying to figure out what's going to happen to the snowboarder magazine, but don't know yet. We've worked real hard to make something different and can only be proud of what we've attempted and accomplished.”
Although the party’s $50 ticket price was awfully steep, attendees were rewarded with an entertaining hour-long set by Yelawolf followed by a solo set by DJ Craze, who spun music into the night.
“I snowboarded for the third time ever today,” Yelawolf said when he took the stage. “I took the tram right to the top of that mountain. I even hit a jump and a rainbow rail.”
Yelawolf then performed his unique style of music that celebrates both southern rock and southern rap. After winning over the audience with his original tunes, he rapped over songs by Lynyrd Skynyrd, Johnny Cash and he even did a cover of Outkast’s “B.O.B (Bombs Over Baghdad).”
Our good friend, photographer and creator of the video “A Tiny Day in the Jackson Hole Backcountry,” Tristan Greszko was there to capture the scene. Scroll down to view photos from what may be the last Jackson Hole Snowboarder Magazine party ever.
Brain Farm Digital Cinema's Curt Morgan Instagrams the stuffed grizzly bear inside the Cowboy Bar. Photo by Tristan Greszko.
The griz up close. Photo by Tristan Greszko.
The bar scene. Photo by Tristan Greszko.
El Gant. Photo by Tristan Greszko.
Yelawolf and DJ Craze take the stage at the Million Dollar Cowboy Bar. Photo by Tristan Greszko.
DJ Craze has won the DMC World DJ Championship three times. He was also Kanye West's DJ in 2008. Photo by Tristan Greszko.
At one point Yelawolf rapped over The Doors' "Riders On The Storm." Maybe that's because he has a similar phrase tattooed on his neck. Photo by Tristan Greszko.
Yelawolf proved to be a true emcee by getting the crowd hyped up. Photo by Tristan Greszko.
Yelawolf sports a Million Dollar Cowboy Bar shirt. Photo by Tristan Greszko.
Yelawolf grew up in Alabama and Tennessee, thus the "Nashville Struggle" tattoo. Photo by Tristan Greszko.
Crunk. Photo by Tristan Greszko.
Some classic call-and-response. Photo by Tristan Greszko.
Crowd control. Photo by Tristan Greszko.
Sick shirt. Photo by Tristan Greszko.
Pop the trunk. Photo by Tristan Greszko.
Yeah! Photo by Tristan Greszko.
Dude is in a ski town for one day and he's already sponsored. Yelawolf rocking Burton long underwear. Photo by Tristan Greszko.
Just covered in tattoos. Photo by Tristan Greszko.
Kind of a cool chain. Photo by Tristan Greszko.
Peace! Photo by Tristan Greszko.