Two-time Olympic gold medalist snowboarder and "Friends With Benefits" actor Shaun White has partnered with Vail Resorts, Inc. This winter, White will represent all six of Vail Resorts' ski areas including Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar at Tahoe. The Rollingstone Magazine cover star will call Northstar at Tahoe his home mountain — something the resort promotes directly in its name on its website: "Northstar at Tahoe: Shaun White's New Home Mountain." Read an excerpt from the press release below.
BROOMFIELD, Colo. – Aug. 16, 2011 – Vail Resorts, Inc. (NYSE: MTN) today announced a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White. White will represent all six of Vail Resorts' world-class mountain resorts (Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in California/Nevada), and Northstar at Lake Tahoe will become his home mountain and primary training resort, where he will also design his own 22-foot halfpipe for aspiring snowboarders to enjoy.
As part of the launch of the new relationship, Vail Resorts will donate $5 for each Epic Season Pass sold to White's chosen charity, St. Jude Children's Research Hospital. In addition, White will be designing a limited editiion Epic Season Pass, which will be available to Epic Season Pass holders this fall through a Facebook promotion.
"Shaun White is the ultimate personification of the new energy and vibrancy we see across the mountain resort industry. Shaun's creativity and innovation has led the way for the self-expression we see in the halfpipes and terrain parks at all six of our resorts. Shaun embodies the same leadership we aspire to at Vail Resorts, as we constantly look for ways to improve and re-invent the guest experience," said Rob Katz, chairman and chief executive officer of Vail Resorts. "We are excited to partner with Shaun and are thrilled to start our collaboration with a promotion that allows us to celebrate his creativity and commitment to give back to those in need."
"This feels like a homecoming because I have spent so much time riding at most of Vail Resorts' mountains," said White. "With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings."
Click here to read the entire press release.