Hello TGR community! My name is Jake Des Roches and over the next week I will keep you updated with anything and everything SIA.
Wait, what is the Snow Show?
The SIA Snow Show is the annual industry-only trade show for the winter sports market. Taking place from January 31 to February 3 at the Colorado Convention Center in downtown Denver, the Snow Show has over 400 brands exhibiting, hundreds of retailers attending, and is the only place in America where you will find thousands of snow business professionals under the same roof.
Besides the trade show, SIA offers a fashion show, a job fair, and wraps up on February 4 and 5 with an on snow demo at Winter Park Resort and Devils Thumb Ranch.
Some of this year’s highlights include:
• Fashion & Trends Show: January 30, 6:30P
• RECLAIM Project: January 31 – February 2
• Malakye.com’s ShmoozaPalooza: February 1, 11A-4P (open to the public)
• Icelantic’s Winter on the Rocks: February 1, 8:30P at Red Rocks Amphitheatre
Not only will I be covering the show for you, but I will also be working for SIA as part of the show management team (yes, I get a sweet badge that says “Show Management” on it).
Today was actually my first day working, and work I did. I spent 9 hours in a conference room, stuffing bags of swag to give out to show attendees. While mind numbing, this is one greatest parts of the show. You can walk onto the show floor in the morning with an empty backpack (or no backpack), and leave three hours later with a bag stuffed with t-shirts, posters, headphones, lip balm, gloves, socks and maybe even a GoPro.
Remember to come back daily for a show update, pictures, and maybe even an interview or two.