Protect Our Winters founder Jeremy Jones and Olympic medalist Gretchen Bleiler have been at the forefront of environmental advocacy for the past decade. In 2010, they became the first athletes to meet with Congress to talk about climate change's impact on the snowsports industry.
In this segment from "The Little Things," Jones discusses how people fundamentally care about preserving the environment after they've formed a personal connection with nature. He argues that we need more people spending time outdoors, and only then will people want to protect the Earth.
Bleiler shares how she's witnessed the effects of climate change firsthand. After winning an Olympic silver medal in 2006, she used her worldwide recognition as a platform for environmental advocacy. Taking a different approach than Jones, Bleiler says she believes the key to spreading awareness is community-building.
The Little Things is available on iTunes. All proceeds benefit Protect Our Winters.