THE ROCK BIKE PARK DISCONTINUES DOWNHILL

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The chairlift no longer spins at The Rock Bike Park in Wisconsin. | Photo courtesy The Rock Sports Complex

FRANKLIN, WI – The Rock Sports Complex announced today via its Facebook page that it will no longer offer lift served downhill mountain biking. The sports complex wrote, "The current business model doesn't support itself, nor does it offer the surrounding MTB community an option that best reflects the type of ridership in the Metro Milwaukee area."

The Rock will continue to offer trails that cater to cross-country riders for $5 per day, or $50 for a season pass on an "honor" system, but will no longer staff the bike park and has removed what it deems to be downhill features.

The Rock was one of three lift-served bike parks in Wisconsin. Little Switzlerland and Devil's Head continue to offer downhill options for Wisconsin riders.

We will update as more details become available.

Full statement below.

"ATTENTION BIKE PARK CUSTOMERS
Effective immediately our DH bike park will be moving away from a lift accessible and "full suspension" trail design to one that caters to all riders, with an emphasis on "XC" ridership.

While The Rock takes pride that it has been voted #1 Bike Park in the Midwest for the last two years, the current business model doesn't support itself, nor does it offer the surrounding MTB community an option that best reflects the type of ridership in the Metro Milwaukee area.

MTB riders of all abilities are now welcome to come ride the bike park for $5 a day or $50 for a season pass. Riders are asked to ride at their own risk and pay on the honor system. A drop box is located on the bike park building.

NOTE: We will be continuing the weekly Wednesday evening XC MTB Race Series."

-Source: The Rock Sports Complex

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