b4apres Media's debut film is a cultural documentary as seen through the eyes of skiers. We will travel into the mountains surrounding the Gulmarg Ski Resort in order to capture the aesthetic beauty of the landscape and the livelihoods of a people eager to dispel the stigma that Kashmir is a dangerous place to travel.
We intend to single out the colorful and iconic local characters within the skiing culture of Gulmarg and convey their passion for the mountains. By allowing the Kashmiri people to show where they are from and significantly, where they are going, the essence of what Kashmir means to it's people and what it can mean to the rest of world will be articulated. As foreigners with relatively little experience or understanding of Kashmir, we believe expressing the temperament of post-war Kashmir is best left to the locals.
The film will be targeted to an adventurous demographic and the landscape of the Kashmir Valley is an irresistible hook that will engage this audience. With it's fertile valleys and glaciated mountains that form the very beginning of the Great Himalaya Mountain Range, the region has a distinct allure for skiers/snowboarders and travelers. With the world's highest gondola rising to 3980m above sea level, the skiing potential is boundless. We intend to explore the mountains surrounding Gulmarg in search of the ultimate ski run. Through this pursuit, we will also create opportunities for encountering the people who have a symbiotic relationship with the very same mountains.
Through these social and geographic interactions, the goal is to reveal the humble and generous, not to mention aesthetically stunning aspects of Kashmir that much of the media coverage of the "Kashmir Conflict" fails to portray.
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