Video: Travis Rice 'Art Of Flight' Interview

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We're just as excited for "The Art Of Flight" as 50 Cent and the rest of the world. In this video, snowboarding star Travis Rice, of Jackson, Wyo., is interviewed by the innovation website www.coolhunting.com and talks about his epic snowboarding film, the challenges of shooting in the mountains and his goal of appealing to a mass audience. The film premieres Sept. 7 at the Beacon Theatre in New York.

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