For some, SIA is about going to meetings, talking to buyers, sales reps, and looking at next seasons' ski and snowboard gear. The other half of the convention rolls into Denver with one thing on the mind: partying! As important as figuring out next year's editorial calendar and what items will sell in your shop, the real SIA veterans come to town for one reason: free beer, concerts and exclusive industry parties.
The following is a list of parties open to the public.
SIA/SOS Hockey Shootout
Never Summer, 686, Snowboard Colorado, Zeal Optics, PBR and Monster Energy are hosting the fourth annual SIA/SOS Hockey Shootout. Come watch as industry heads battle former NHL players on the ice. The event will kick off the SIA tradeshow with a competitive full contact hockey game benefiting SOS Outreach. This is a beer league event, PBR is sponsoring the refreshments and rowdiness is encouraged!
Tickets: Free Admission
8:45 P.M. – 9:00 P.M.
InkMonster “Free 4 All” Party
Thursday night kicks off the 2013 SIA late night weekend with the 3rd annual InkMonster “Free 4 All” Party featuring Naughty By Nature and Rome (from Sublime) taking place at the EXDO Events Center. Who’s down with OPP? Entry to the event is Free and includes all the pizza you can eat, and booze you can drink. Remember Denver is a mile high in the air, SIA is a marathon not a sprint, pace yourself.
Tickets: Free Admission
9:00 P.M. - 2:00 A.M.
Ana Sia Dance Party
Ana Sia one of the hottest DJ’s on the west coast is bringing her dance party to the Bluebird Theatre in Denver. Known for dancing as hard if not harder then her fans this will be a high energy show not to miss! Make sure to pack your dancing shoes, and good luck making your 9:00am appointments on Friday.
9:00 P.M. – 2:00 A.M.
Winter on the Rocks
Winter on the Rocks returns to the best concert venue in North America, Red Rocks Amphitheatre. The 2nd annual Winter on the Rocks is once again being presented by Icelantic Skis featuring live performances by Maclemore & Ryan Lewis along with openers Major Lazer, The Grouch & Eli, Neelais. Wear your layers as you will be sitting outside, under the stars with 10,000 of your closest friends.
Tickets: $50.00 + Fees
7:30 P.M. – 12:00 A.M.
Transworld Riders Poll
The 14th Annual Transworld Riders Poll presented by New Era is once taking place at the legendary Fillmore Auditorium. Pro riders, industry bro’s and a few lucky random joes will all get together for what is hands down “the biggest night in snowboarding”. Unlike other industry award shows the Transworld Riders Poll was voted on by the top 100 snowboarders in the world, this is not a pay to play awards ceremony..
8:00 P.M. – 12:00 A.M.
Snowdown presented by Neff will feature performances by hip hop artist Machine Gun Kelly, Bauer and Just Blaze is once again take over City Hall Amphitheatre. This is a true club like party. For the ballers in town bottle service for up to 8 people will be available for $1,000.00
8:00 P.M. – 2:00 A.M.