It's that time of year up here in the NW and Mountain Biking has always been a part of our DNA here at evo. We've been close to doing this before but it just didn't line up, so we have holding out until we felt the time was right. That time is now.
With the launch we are bringing on three top tier mountain bike brands including Transition, Devinci and Yeti - highly sought after, smaller companies that are a breath of fresh air to the mountain bike community, representing the same values and vision we had when we opened our first Seattle store almost 10 years ago. We have also strengthened current partnerships by investing in bike specific products from brands like Dakine, Smith and Giro.
In addition, we’ve added new exciting partners like Norrona, Maloja and more to the mix. We’re confident you’ll enjoy discovering these brands just as much as we did. Lastly, we’ve invested in key brands synonymous with the type of riding we have come to love and know you will too, like Fox, Sombrio, and Five Ten to name a few...
To read more about the launch please visit the evo blog here.