Pepa (of Salt-N-Pepa) to Visit the Burton SIA Booth Thursday to Celebrate the Partnership
DENVER, CO - Burton Snowboards and Lifebeat, a national non-profit that uses music to raise awareness and funds in the fight against HIV/AIDS, announced that they have partnered up on an exclusive line of women’s snowboards for winter 2014. Debuting today at the SIA Snow Show in Denver, Burton’s 2014 women’s Lip-Stick Restricted snowboard is at the heart of the partnership and features iconic female hip-hop group and longtime Lifebeat supporters, Salt-N-Pepa.
To celebrate the partnership, Pepa and a representative from Lifebeat will make a special appearance at the Burton booth this evening at 5 p.m. (booth #1965) to promote the collaboration and create awareness around the organization. During the happy hour event, Pepa will also announce the winner of the Burton x Lifebeat raffle, which will award a 2014 Burton Lip-Stick board signed by Salt-N-Pepa to one lucky winner. All proceeds from the event will go to supporting Lifebeat’s fight against HIV/AIDS.
The boards are on display exclusively at the SIA Snow Show in Denver, and will be available at select specialty retailers and Burton Flagship stores in early September 2013. For a first glimpse of this exciting new collaboration, check out the image of the 2014 Burton Lip-Stick featuring Salt-N-Pepa. And stay tuned for more details on the board design and graphics later this year.
News: Burton Snowboards And Lifebeat Debut New Salt-N-Pepa Collaboration Snowboard