News: G3 Partners With Mountain, Ski Guiding Organizations

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Feedback and collaboration from top guides in the snowsports industry will inform product development team.

VANCOUVER, B.C.- This winter, G3 will partner with a number of professional mountain guiding, ski guiding and outdoor educational organizations as part of an ongoing effort to solicit independent feedback on its skis, bindings, skins and backcountry skiing accessories.

Heading into the winter season, G3 established new or renewing partnerships with the Association of Canadian Mountain Guides (ACMG), Whitecap Alpine Lodge, Selkirk Mountain Experience and the North American Telemark Organization (NATO).

“G3 has established relationships that allow us to collaborate with and get feedback from some of the most respected guides, educational organizations and backcountry ski outfits in North America,” says Oliver Steffen, founder and President of G3. “These guides use and abuse the gear we make day after day throughout the season and the feedback they provide is invaluable in our effort to make sure our products are the best they can be.”

Association of Canadian Mountain Guides (ACMG): G3’s relationship with the ACMG originally began with product development help on some of G3’s first probes and shovels. For 2013, G3 and ACMG are taking their partnership to the next level, which will include product feedback from select ACMG guides who will be using the products all winter. G3 and ACMG have also created a limited-edition co-branded, ACMG 50th anniversary District ski. In addition to the first pair auctioned off at an ACMG fundraiser, G3 is also donating a portion of the proceeds from each 50th anniversary ski order to the Canadian Mountain Ski Guide's Instructor/Examiner Training & Development.

Selkirk Mountain Experience and Whitecap Alpine Lodge: Committed to supporting local mountain guide outfits, in part for the product development feedback the guides provide, G3 has once again signed on to sponsor both Selkirk Mountain Experience and the Whitecap Alpine Lodge. Reudi Beglinger, the lead guide and owner at Selkirk, and Lars Andrews, the owner at Whitecap, will both use G3 skis and gear for 2013, as they have in past years, and key staff members at both outfits have been added to the G3 ambassador team.

North American Telemark Association: With deep roots in telemark and backcountry skiing, G3 will be the sole and exclusive telemark ski and binding product sponsor for all 2013 NATO promotions, clinics and expeditions, and G3 will be the full title sponsor at the 38th annual NATO Telemark Festival and demo days. NATO organizes more than 20 clinics and demos in the Northeast every weekend from December through April, and G3 skis and Enzo bindings will be used for all of the events.

To learn more about ACMG, visit
To learn more about Selkirk Mountain Experience, visit
To learn more about Whitecap Alpine Lodge, visit
To learn more about NATO, visit

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit or like us on Facebook at

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