News: GoPro Signs As Official Camera Sponsor Of Swatch Freeride World Tour

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Swatch Freeride World Tour
LAUSANNE, SWITZERLAND – November 16, 2012– The SWATCH FREERIDE WORLD BY THE NORTH FACE (FWT) is thrilled to announce its newest tour partner, GoPro, maker of the world’s most versatile cameras and producer of today’s most engaging content. Founded by Nicholas Woodman, GoPro is arguably the most advanced HD line of wearable and gear-mountable cameras and accessories, namely with the latest release of the new HERO3 camera line.

“We’re fired up to be the official camera of the FWT. With Swatch’s long history of global support for skiing and snowboarding over the years, along with FWT at the helm as the organizer, this is a no brainer. GoPros will be put in the hands of the best freeriders in the world thus garnering the sickest POV content ever seen. We’re excited to share never before seen GoPro content including competition runs, unique lines and exclusive athlete POV with our fans around the world,” says Paul Crandell, VP of Marketing.

“GoPro is the perfect partner for the Freeride World Tour,” adds FWT General Manager Europe, Nicolas Hale-Woods. “Their commitment to the advancement of sport and technology perfectly fits the values of the FWT and the big mountain community.”

In addition to course previews, selected competitors will be equipped with the new HERO3 camera and mounting accessories during their competition runs. GoPro footage from actual competitor runs will be integrated into the broadcast coverage of these events. These athlete perspectives will provide viewers with a unique and never before seen view of what it looks like to compete in the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE.

For more information on GoPro visit

For more information on the Freeride World Tour and Freeride World Qualifier events (FWQ) visit

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