It isn't difficult to identify your primary market unless you factor them in as your primary competitor too. In a world of Go Pro and Youtube, ski filmmakers are challenged to produce films capable of reaching audiences that at first blush don't seem like a viable possibility when considering what everyone thinks of when they hear about a ski film. The reality of reaching audiences is the challenge most filmmakers wrestle with. Being true to the sport and art requires a delicate balance with broad appeal. Sometimes stepping outside the box and looking at your film from another perspective can provide ideas on achieving the aforementioned balance. Interestingly, thinking about promotional avenues can lead to novel approaches in how to reach audiences you may not initially consider.
A Different Generation
You can set your ski film apart and feel good about it when you include soldiers and wounded veterans. That last bit may seem a bit counterintuitive, at least until you talk to some of them. A large number of military service people who join are not exposed to certain things due to geographical location or economics. Part of the militaries allure is getting away from home to discover the world beyond their own. Most also possess a need to challenge themselves, especially in terms of adrenaline pumping action. Joint Base Lewis-McCord in Tacoma, WA has nearly 50,000 military personnel in close proximity to major ski resorts, with an equal number of family members.
Over a decade of war and advances in medicine and technology over the past quarter century means more soldiers are surviving and despite grave injuries, thriving as best as possible. Organizations throughout the United States, such as Outdoors for All in Seattle, WA, strive to provide wounded warriors with access to skiing and other outdoor sports. Once disabled veterans discover there are sit ski's and other adaptive equipment, they are eager to learn. One only needs to look at disabled service veterans Anthony Radetic and Trey Humphrey to understand why skiing is an ideal adaptive sport providing a new challenge that adds to life.
Silence in the Backcountry
Exciting soundtracks coincide with killer air and tricky backflips. Hard pounding beats in rhythm with the tension and excitement add to the audience's experience. Skiers are split between playing tunes on the slopes or enjoying the pristine silence of the backcountry and downhill. Skiers come from all walks of life and enjoy sharing their love of it with family and friends. You should consider closed captioning options. There are almost 50 million deaf and hard of hearing people in the United States alone. Most film is streamed via the internet or providers like iTunes, Amazon, Hulu, Netflix and others. The National Association Of The Deaf, Et Al. V. Netflix, Case No. 3:11-Cv-30168, was a landmark decision updating the 1990 ADA to cover technological advancements and ordered Netflix to ensure 100% of programming is compliant within two years time. By extension, all streaming media is subject to the decision. The inclusion ensures compliance with the law and promoting this feature will make you a standout among other filmmakers who neglect this seemingly small but quite important detail.
People are always looking for an immersive experience. Books into movies, movies into video games and vice versa, 3D, and even virtual reality are some methods of achieving immersion for audiences. A ski film is a perfect vehicle for immersion, like 3D. 3D puts viewers right on the slope and delivers heart pounding excitement. With apps that combine live action with a user's picture, you can promote your immersive film with a minute of footage inside an app which also permits users to put themselves in the star role and can be shared with their friends with social media. This is a worthwhile endeavor as exposure expands through the power of sharing.