Red Bull Tries to Make XC-Skiing Cool... Mildly Succeeds

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A misunderstood breed, XC and Nordic skiers dot the ski town landscape, instantly recognizable in their uniform Swix apparel. Obsessing over the right type of wax for that current day, these intrepid athletes have the inhuman ability to push their bodies over countless uphill kilometers.

Often scoffed by their alpine counterparts, Red Bull is setting out to make XC-skiing cool. The biggest surprise is the mildly succeed in changing my perception of the sport in this video... the flamethrowers helped.

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