Jackson Hole, WY (1/21/2010) — Teton Gravity Research, world-renowned leader in action sports filmmaking, is pleased to announce Atomic as its new premium ski sponsor. The new partnership underscores Atomic’s commitment to North American freeride skiing and to producing innovative skis for the top riders in the world. With an athlete roster that boasts such riders as Daron Rahlves, Chris Benchetler, Dana Flahr and newly added team member Sage Cattabriga-Alosa , Atomic is a natural partner for TGR.
Teton Gravity Research and Atomic both have a long history as trendsetters and innovators in their respective fields. Todd Jones, co-founder and producer at TGR says, “Atomic has shown a clear commitment to freeride skiing and has the product to back it up. With the recent addition of Sage to their athlete team, we couldn’t be happier to have Atomic as our partner.”
Praise for TGR was reciprocal with Atomic’s Director of Marketing, Jordan Judd: “TGR is without doubt the worldwide leader in modern ski media. There’s a lot that has been pulling us together from our athletes, our new freeride skis, to a very similar core customer. We’re super excited to have the opportunity to work together.”
Atomic will be part of TGR’s 2010-2011 world film tour and will collaborate on several web-only video projects with TGR. Jones added, “We plan to do a bunch of things with new media and rider-based videos that will continue to leverage our strengths and improve our online offering.”