JACKSON, WY (May 5, 2010) - Jackson Hole based Teton Gravity Research provided funds to the national environmental organization, Protect Our Winters (POW) to offset 200 tons of CO2 accumulated during the production of this year’s award-winning film, “Re:Session.” Teton Gravity Research is setting the bar by being the first action sports production company to offset its total carbon emissions from a film production.
The film crew and athletes generated carbon emissions through time on airplanes, helicopters, snow machines and automobiles during the 09/10 filming season. The funds will be redirected towards permanently protecting forest in California’s Humboldt County and the credits are verified by the Climate Action Reserve Conservation-Based Forest Management Protocol 2.1.
"TGR uses offsets as just one part of our commitment to the environment and we continue to look at other areas to make our business more sustainable. We hope all the influential film companies in the industry will consider the environment when planning and making their films", said Steve Jones, Founder, TGR
“POW is proud of our continuing partnership with TGR. They understand that offsets are just part of a responsible corporate environmental strategy and have recognized efficiencies throughout their company to address their overall carbon footprint”, said Chris Steinkamp, Executive Director of POW.
Teton Gravity Research (TGR) is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world's top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet and strongly believes in protecting the environment in which the team works and plays. TGR's online presence, TetonGravity.com, is one of the leading online destinations in the action sports industry. www.tetongravity.com
Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing efforts towards a common goal of winter preservation. POW was founded in 2007 by Jeremy Jones, a professional snowboarder who is passionate about preserving winter sport industry and culture for current and future generations. Built on the snowsports culture's inspired dedication to reversing climate change, POW has become an innovative leader in sponsoring effective renewable power, progressive environmental education, and organizing and enabling unique grassroots action. www.protectourwinters.org