Jackson Hole, WY (Nov. 2009) - Teton Gravity Research is proud to release Generations, a short film on the consequences of Climate Change upon winter environments and snow culture. Presented by The North Face in partnership with the non-profit group Protect Our Winters (POW), Generations discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.
Generations was conceived when The North Face, the premiere supplier of authentic, innovative and technically advanced outdoor apparel, gear and footwear, reached out to TGR and POW to produce a more compelling call-to-action over the climate crisis.
“We wanted to produce something that went beyond the traditional climate change speech. Generations takes the conversation a step further by relating global warming to real consequences and personal affection,” said Letitia Webster, Director of Corporate Sustainability and Strategic Marketing, The North Face.
Generations has already earned acclaim; in its first public debut the film won “Best Environmental Message” from the Backcountry Film Festival and “Best Environmental Film” at Rossland Mountain Film Festival. The film will continue an ambitious tour schedule through universities, film festivals and schoolroom environmental education programs. In addition, the full film is available to watch online and download for free at TetonGravity.com/generations, TheNorthFace.com/generations and Protectourwinters.org.
Founder of POW and professional snowboarder Jeremy Jones said of the film, “I think there is a need for the debate on global warming to be humanized. It’s my hope that this film draws awareness and action toward a subject that holds dire consequences for an entire culture and sport.”
“We constantly do our best to draw attention to issues that are important to our audience and the sports we love. Currently, there is no bigger threat to winter sports than climate change—doing this film with POW and TNF was an amazing opportunity,” said Teton Gravity Research Co-Founder and film producer Steve Jones.
For a limited time, TGR will donate one dollar (up to $5000) to Protect Our Winters on behalf of each person who signs up for a complimentary Protect Our Winters Membership at TetonGravity.com/generations.
Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing efforts towards a common goal of winter preservation. POW was founded in 2007 by Jeremy Jones, a professional snowboarder who is passionate about preserving winter sport industry and culture for current and future generations.
Teton Gravity Research is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world’s top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet and strongly believes in protecting the environment in which the team works and plays. TGR’s online presence, TetonGravity.com, is one of the leading online destinations in the action sports industry.
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
TGR releases new climate change film, Generations