There were a few glitches though as Middlesex abandoned Lord's for more rural settings after the l

Next Up

What do you do when your product suffers from a dwindling audience? You diversify! And that?ˉs precisely what Stuart Robertson, Marketing Manager of the ECB suggested in 2001. In spite of staunch opposition from 7 out from the 18 county teams, the proposal for a 20 ¨C over format was authorized. The ECB did however give the counties the liberty to attract crowds nonetheless they wished to ¨C no matter whether it was by means of Music or even cheaper tickets ¨C provided that there had been no cheerleaders,Puma Drift Cat Smoth White Gold!?
The majority of the counties (In spite of their initial hesitation) joined in the entertaining. Nottinghamshire got its players to pose topless on posters as they billed their games as a 'Ladies evening out'. The topless roster included Kevin Pietersen, Chris Cairns, Paul Franks and Gareth Clough (not a common but he sneaked in by virtue of obtaining the chest most admired by the female promoting staff), Worcestershire placed a Jacuzzi on the boundary edge, Gloucestershire forced its committee to come with out ties (Or else they'd be kicked out!), Yorkshire sold tickets at £2 and Glamorgan actually asked fans to turn up in pyjamas! There were a few glitches though as Middlesex abandoned Lord's for more rural settings after the local council staunchly rejected requests for music to be allowed.
If you're wondering whether or not these gimmicks paid off, the opening game between Middlesex and Surrey attracted an amazing 27,509 people! But that was 8 years ago. Now people get to watch the World Cup T20, International T20's, the IPL, the Standard Bank Pro T20,Puma Schumacher Low Off White Grey, the Big Bash League, The SLPL, the Friends Life T20 and the Champions League T20 - just to name a few. Each country now has its own T20 domestic championship, but the format still retains its infant characteristics.

Next Story

TGR Tested: Faction Dictator 3.0