SALT LAKE CITY, UTAH, February 15, 2011
Discrete Headwear, a rider owned and conceived headwear brand in the snowsport industry, is proud to announce an official relationship with Dubsatch Collective, starting with, “Discrete TV #15 – DUBSATCH Collective”, showcasing the roster of emerging young talent that makes up Dubsatch; Leo Ahrens, Sammo Cohen, Doug Nangle, John Collinson, Colter Hinchliffe, Andrew Pollard, Grant Howard, Taylor Lyman, and others.
Discrete has committed to this project, in owner Julian Carr’s words, “It’s amazing what these guys are doing, people need to see these guys, they are fantastic young adults that are a product of the Utah mountains and have grown up on fat skis.” Discrete has also launched a Junior team consisting of riders under the age of 19. “We’re giving an opportunity for a young group of athletes get involved at a grassroots level to get a feel for what it’s like in the sponsored landscape”, says Carr.
Discrete is a unique snowsport brand appealing to snow enthusiasts and hard core riders alike. “I created and built awareness for Discrete by sponsoring amazing athletes and thinking of unique ways to promote them,” said Julian Carr, Discrete owner. “Dubsatch is a perfect example of a creative bunch of individuals with whom we look forward to doing even more future projects.”