Aaron Draplin's designs are everywhere in the snowboard world. From small brands like Cobra Dogs to bigger brands such as Coal and Union, Draplin's strong typography and unique branding aesthetic resonates throughout the industry. YoBeat did a couple of intervews with Aaron, and as an artist immersed in the industry, he has some unique views on what snowboarding is and its future as a business. Warning: He has what might be called a foul mouth, for all ya'll light hearted people.
This is definitly some great insight for anyone interested in graphic design or wanting to work creativly in the industy.
If his ranting wasn't enough in the above videos, lets end this blog post with a banger: Why America is Fucked (graphically).